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Crafting Motion and Emotion in Art

Bridging Worlds Through Design and Innovation

MY JOURNEY TO DESIGN

MY JOURNEY TO DESIGN

Design grounded in spirit, shaped by experience.

01

ROOTS IN BEIJING

I was born in Beijing, and one of the characters in my name—Jing 京 —is the same as the Jing in Beijing. This city didn’t just raise me—it’s woven into my identity. Beijing shaped how I think, how I move through space, and how I see the world. It’s a city where sleek modern architecture rises beside ancient hutongs, where culture and history collide to create something alive and ever-evolving. No matter where I go, the rhythm, spirit, and groundedness of Beijing live deep inside me—they’ll always be part of who I am and how I design.

02

02

IT ALL STARTS WITH BODY

IT ALL STARTS WITH BODY

My first year studying alone in the U.S. was filled with uncertainty, but dance became my way in. I made friends through movement, found community in the theater world, and discovered how performance could connect me not only with people, but with the world itself. I was drawn to creating immersive experiences—moments when the lights dim, the stage glows, and everything beyond the theater fades. In that silence, something intimate and powerful unfolds. That’s where my love for experience design began.

My first year studying alone in the U.S. was filled with uncertainty, but dance became my way in. I made friends through movement, found community in the theater world, and discovered how performance could connect me not only with people, but with the world itself. I was drawn to creating immersive experiences—moments when the lights dim, the stage glows, and everything beyond the theater fades. In that silence, something intimate and powerful unfolds. That’s where my love for experience design began.

03

FROM MOVEMENT TO MAKING

During COVID, I was studying abroad in Paris and found myself locked down with my host family. Live performance—my creative outlet—suddenly became impossible. In that stillness, I turned to the digital world. I started experimenting with online performances and became curious about designing digital spaces. Unlike theater, which disappears the moment the lights go off, digital experiences linger, scale, and shape people’s lives in quiet, ongoing ways. That realization drew me deeper into design, where the boundaries between reality and virtuality began to blur.

04

04

Becoming A UX DESIGNER

Becoming A UX DESIGNER

After college, I joined a Web3 startup as a founding designer, where I had the opportunity to build from the ground up and explore the intersection of emerging technology and user experience. That experience deepened my interest in designing for systems—where usability, trust, and innovation must coexist. Later, through internships and freelance work across healthtech, finance, retail, and both B2B and B2C products, I expanded my design toolkit and began to understand the impact design can have on business outcomes. I started to think not just about users, but about stakeholders, growth, and long-term value.

After college, I joined a Web3 startup as a founding designer, where I had the opportunity to build from the ground up and explore the intersection of emerging technology and user experience. That experience deepened my interest in designing for systems—where usability, trust, and innovation must coexist. Later, through internships and freelance work across healthtech, finance, retail, and both B2B and B2C products, I expanded my design toolkit and began to understand the impact design can have on business outcomes. I started to think not just about users, but about stakeholders, growth, and long-term value.

05

EMBRACING CRAFT AS CARE

At Parsons, I discovered that design is more than a solution—it’s a practice of care. I immersed myself in making and prototyping, learning to navigate complexity while refining every detail with intention. Inspired by the poetics of craftsmanship, I began seeing design as a slow, thoughtful process—a dialogue between hands, mind, and material. Through this, I found joy in making systems simpler, more beautiful, and more human.

06

06

THE FUTURE IS NOW

THE FUTURE IS NOW

Today, I see myself as an interdisciplinary designer—shaped by movement, research, and technology. I’ve equipped myself with skills across UX, storytelling, and systems thinking, and I’m ready to let them prove their value in the real world. There’s still so much I’m eager to learn, and I’m seeking opportunities where I can grow with a team, contribute meaningfully, and design with impact.

Today, I see myself as an interdisciplinary designer—shaped by movement, research, and technology. I’ve equipped myself with skills across UX, storytelling, and systems thinking, and I’m ready to let them prove their value in the real world. There’s still so much I’m eager to learn, and I’m seeking opportunities where I can grow with a team, contribute meaningfully, and design with impact.

Design Process

Rooted in empathy, strategy, and iteration, my design process transforms user insights into purposeful, intuitive solutions that drive engagement and business growth.

Discover

Every project begins by uncovering goals, user needs, and friction points through thoughtful research, audits, and dialogue.

Discover

Every project begins by uncovering goals, user needs, and friction points through thoughtful research, audits, and dialogue.

Design

From insight to execution, every design decision is made with clarity, intention, and collaboration—through wireframes, prototypes, and visual direction.

Deliver

Fast, focused, and launch-ready—scalable design delivered in days, not weeks, so momentum never stalls.

Client Voices

Trusted by startups and growing brands to turn ideas into design that performs.

  • Jing Li

    Founder of BE Financial Ed

    "Working with Jingjing brought our website to the next level. Her design elevated not only the visuals but also the entire user experience - clear, intuitive, and aligned with our goals."

    5.0

  • Josh McCoy

    Founder at First Mover

    "Jingjing completely transformed our user experience. She identified friction points we hadn’t seen and redesigned flows that now feel intuitive and effortless for our users."

    5.0

  • Mason Kyi

    CEO of FosterHealth

    "Jingjing's strategic approach to design brought our brand vision to life. The packaging and brand elements she developed elevated our aesthetic and aligned perfectly with our sustainability values."

    5.0

  • Tiago Aragona

    Creative Technologist at Googla

    "Working with Jingjing was a seamless experience from start to finish. Her ability to blend creativity with functionality resulted in designs that were not only beautiful but also highly engaging and effective."

    5.0

My Favorite Tools

These are the tools I use everyday